BEKO TECHNOLOGIES GmbH is advancing the company's global orientation and is thereby creating the new department of Global Corporate Development (GCD). Yannick Koch, the son of the company founder Berthold Koch, is taking over its management. The 32-year-old was previously responsible for national business field development as Business Development Manager. In his new function, Koch will drive the global orientation of the product and sales area forward, together with international product management; he will create a stronger network and therefore further develop the market position of the compressed air specialists.
„Our aim is to put our international mark on the compressed air sector and set standards. To achieve this, it is necessary to have greater awareness of global trends and market requirements and to develop and position the best possible solution for the respective customer requirements,“ says Norbert Strack; one of the two Managing Directors at BEKO TECHNOLOGIES .
Development of new business models
The first tasks for GCD will be development of the actual department as well as worldwide division of work with the sales areas EMEA, ASIA and AMERICA to be able to efficiently process target markets. The targets and focal issues for 2018 and beyond should be collectively defined and consistently pursued as a planning basis.
„Global orientation is hugely important to the future of our medium-sized business. Actively supporting and being involved in shaping this strategic further development, boosting collaboration with partners and developing new business models will be the central tasks and new challenges I am happy to accept.“